On 21st September, the world comes together to mark World Alzheimer’s Day. This is a chance to raise awareness, challenge stigma, and inspire action on dementia. This year’s theme, #AskAboutDementia reminds us of the power of asking questions because through asking, we open the door to understanding, dignity, and change.
As Kent’s largest independent dementia charity, we know that dementia is not just a health condition it is a life experience that affects the person, their family, and their community. Every day, we deliver life-changing services for people with dementia and their carers, from pre-diagnosis through every stage of their journey. BUT we cannot sit on our laurels, here is what we are doing to ensure no one faces dementia alone in Kent & Medway.
Why We Must Act
Half of us will be affected by dementia in some way during our lives. In Kent alone, 15,535 people are diagnosed with dementia and we know of so many more who are not diagnosed. The estimated numbers expected to rise to 38,000 people, with the condition, by 2030 but with the right support, people with dementia can live with quality, dignity, and belonging.
These realities make it clear: dementia is not just tomorrow’s challenge, it is today’s. At ADSS we know that cure or disease modifying treatments are a long way off, that’s why our 2030 strategy has identified some key priorities to ensure everyone in Kent and Medway gets the support they need to live the life they want.
Protecting Rights and Ending Harm
All too often our team are uncovering people who do not get the vital support they need and are left struggling to cope alone. Every person affected by dementia has the right to safety, dignity, and timely support. Yet too often, we see people who have been abused, neglected, or left at risk of harm. This is a reality that is unacceptable and must change.
At ADSS, we believe safeguarding begins with recognising and respecting rights – from protection against harm to the right to answers, support, and a future shaped by dignity and belonging. The right to a diagnosis is also a fundamental part of this picture, but it is still not being fulfilled. Too many people are left without the vital diagnosis they need, preventing them from accessing care, support, and the chance to live well with dementia.
Recognising and Supporting Carers
We support over 6,000 people every year, and we see first-hand the dedication of carers (family members, friends, and loved ones) who provide care at great personal cost. Three quarters of families report a significant improvement in their quality of life, with our support, and nearly 100% tell us our staff are caring and compassionate, but we need to do more for more people.
Because carers need more than thanks, they need practical help, emotional support, and recognition. Our blog on Practical Tips for Communicating with People Living with Dementia offers some useful guidance, but real systemic change requires stronger services and policies that put carers at the centre. To put carers support, understanding and wellbeing on everyone’s agenda we are working alongside them to coproduce the support they need.
Reaching Underserved Communities
Dementia doesn’t discriminate but access to care often does. Social inequality, cultural stigma, and language barriers mean too many people go without the support they need. Stories like Living Well with Dementia: Dudley’s Story remind us that with understanding and tailored support, people with dementia can thrive. That’s why ADSS is committed to making sure every community is reached through our wellbeing services, dementia coordinators, and inclusive care.
How You Can Help
Thousands of people in Kent are living with dementia and many still without the support they desperately need. Families are struggling, carers are under pressure, and too many people are left isolated or at risk of harm.
You Can Make a Difference
By supporting ADSS, whether through donating, fundraising, volunteering, or simply sharing our message, you will help us reach more families, provide vital care, and give hope where it is most needed. Your support helps us change the lives of people with dementia and their families.
Together, we can build a community where no one faces dementia alone, where rights are respected, carers are supported, and people can live with dignity and belonging.
This World Alzheimer’s Day
The call to action is simple: #AskAboutDementia.
Ask your loved ones how they are coping. Ask carers what support they need. Ask your community how dementia services can be more inclusive. And ask decision-makers what more can be done.
Because when we ask, we listen. When we listen, we act. And when we act, we create a society where people with dementia and their families can live with quality, dignity, and hope.
Katie Antill, CEO